EXPRESS is a brand that takes trend very seriously, and they looked to us to concept and create a digitally interactive component of their website to target the younger generations. We successfully prompted online shoppers to take the persona-based quiz to find the right gift for their teen or twenty-something. We increased reach by promoting style tips trendy flat-lays to drive consumers to thee website and, more importantly, keep them there.
Gift Persona Quiz, Example Question:
Gift Persona Quiz, Women's Landing:
Gift Persona Quiz Results, Women:
Persona Instagram Posts:
In-line Promos and Style Tips:
